Summary
As a copywriter with 5 years of experience, I combine creativity and data-driven strategy to write user-centric copy across websites, social media, and publications. I enjoy working in fast-paced environments with clients to refine everything from tone to functionality. My top skills include optimizing voice to engage diverse audiences, meeting tight turnarounds, and delivering impact that shows in real metrics.
Skills
Content Strategy & Planning | Content Managing Systems (CMS) | Brand Voice Development | Editorial Writing | Editing & Proofreading | Copywriting | Style Adherence | Team Collaboration | SEO | Continuous Learner | Spanish
Experience
Social Media and UX-Driven Campaigns
Editorial/User-Driven Content
National Renewable Energy Laboratory
July 2024 - July 2025
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Expanded audience reach, engagement, and viewer retention among younger demographics while preserving the technical credibility of content by shifting strategy to incorporate more vertical video formats and lighter, trend-aware tone in social content.
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Collaborated with design and comms teams to align visuals, messaging, and user expectations.
South By Southwest
2024 Season
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Updated format, style, and posting cadence, resulting in tripled engagement (likes, shares, comments) compared to the festival’s prior year.
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Delivered under tight deadlines and adjusted real-time based on feedback and performance data.
The University Star
March 2021 - Aug 2022
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As News Editor / Staff Writer, managed a team of journalists to produce long-form and short-form articles, features, and news reports tailored for diverse readerships.
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Developed content that balances clarity, tone, and objective reporting. Interacted with community sources, structured content for readability, and refined pieces through multiple editing rounds.
KTSW FM-89.9
Aug - Dec 2023
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Produced scripts, blog posts and summary copy to engage both listeners and readers, explaining complex local issues in accessible terms and adapting tone for audio + web audiences.