SOCIAL MEDIA
Where art meets analytics.
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My Specialties
Through my work with organizations like SXSW and the National Renewable Energy Laboratory, I've worked to grow communities, spark conversations, and keep brands authentic.
Tone evolution
& optimization
Turning technical content into light-hearted, people-oriented stories that both engage and inform.
Data-informed creativity
I don’t guess, I test. I analyze what content your audience actually engages with, pivot quickly, and optimize for reach & impact.
Brand voice & consistency
Ensuring every post, comment and interaction sounds like you so that your audience feels a connection and builds trust.
Vertical video strategy
Designing short, engaging vertical videos that grab attention (think Reels, TikToks, Stories), so your message feels native to the platforms where people scroll fast.
Case Study:
The National Renewable Energy Laboratory
Challenge: The National Renewable Energy Laboratory had a strong scientific voice but limited appeal to younger audiences. Their social content was formal and academic.
Case Study:
South By Southwest
Challenge: At SXSW, content had been mostly static images + formal announcements. Engagement was decent due to the high-profile nature of the event itself, but we knew we could do better by creating content that felt more native to the platform.
